From arenas to apps, this work is built to make people feel something and to make the experience usable for everyone. I lead with concept and story, then design the system behind it.
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Head of Design leading 360° brand strategy for a global Future-of-AI conference - digital to on-site.
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From big-brand advertising and OOH to product design and innovation across lifestyle and entertainment.

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Follow on LinkedInDesign systems, digital experiences, live events, and premium creative direction — built with clarity, motion, and intention.