Vive

A unified brand and experience system for a global healthcare conference bringing innovation and community together.

Industry

Industry: Healthcare • Tech • Media

Role
Contractor • Experience Designer
TIMELINE
2022-2023

Objective

Build a high-impact brand and event design system that supports fast production across a multi-track, high-energy conference environment. I developed scalable templates and visual rules that kept messaging clear across digital and physical touchpoints. The goal was to deliver a premium experience that stays consistent under tight timelines.

The Challenge

VIVE needed a cohesive experience that could support rapid growth while maintaining clarity and engagement across physical spaces, programming, and digital touchpoints.
01
indentify
Aligning diverse stakeholders and audiences.
02
Brand
Ensuring wayfinding and content clarity in large venues.
03
Adjust
Balancing innovation with accessibility.

The Strategy

The approach focused on designing an experience framework that unified brand, space, and content.
01
OBVERSE
A proven methodology for transforming complex challenges into clear, confident decisions.
02
DISCOVER
Developing adaptable visual systems for live environments.
03
EMPATHIZE
Designing intuitive wayfinding and attendee journeys
04
VALIDATE
Aligning stage, digital, and environmental design
05
DEPLOY
Prioritizing inclusivity and clarity across all touchpoints

Impact & Outcome

Created a scalable, attendee-first experience that supported VIVE’s continued growth and industry influence.

WHAT I WOULD DO.

Implement personalized attendee journeys that adapt programming, wayfinding, and content recommendations in real time based on interests and accessibility preferen

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PROJECT INFO

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* Ingredients: Strategy, Design, Accessibility, Motion, Build-ready Execution.
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