About me

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Great design should be invisible in its utility, yet unforgettable in its impact.

I am a multidisciplinary Creative Director and Product Experience Designer working at the intersection of strategy, storytelling, and emerging tech.

My career evolved from visual design into architecting brand and product ecosystems where design serves as a strategic engine, not just an aesthetic finish. For over a decade, I’ve helped startups and global icons transform complex technical hurdles into intuitive, emotionally resonant experiences.

I thrive in high-stakes environments where innovation and inclusivity are the baseline, not the byproduct.

10+
70+
30+
YEARS
PROJECTS
CLIENTS
key industries
I bring a cross-pollinated perspective to every engagement, leveraging insights from one vertical to disrupt another.
Entertainment & Media
Sports & Culture
Wellness & Lifestyle
Technology & AI

Professional Evolution

Now

Creative Director

Independent

Accessibility Innovation AI
2023

Head of Design

Live Events

360° Brand Experiential AI
2021

Art Director

Major Brand Agency

Campaigns Global Market Brand
2019

Product Designer

In House

UX/UI Innovation Prototype
2017

Senior Graphic Designer

Boutique Agency

Editorial Sports/Media Marketing
 Core Competencies

WHAT I BRING TO THE TABLE

How I bridge the gap between business goals and user needs:
Empathetic Designer
Putting users first, understanding their needs, and crafting inclusive experiences.
Brand Synthesis
Balancing artistic vision with business objectives to deliver results that matter.
Rapid Executor
Transforming abstract strategy into high-fidelity, testable assets that de-risk decision-making.
x-func. Innovation
Transforming high-level ideas into resonant user experiences through tight integration with cross-functional teams and stakeholders.
Jonathan Siberon
Creative Direction & Brand Strategy • Experiential & Live Events • Entertainment & Sports
Product Design (UX/UI) • Accessibility & Inclusive Design • Generative AI & Prompt Engineering
Visual Storytelling & Motion
Core Traits
Core Attribute
% Daily Value
Human-Centered Design Thinking
100%
Curiosity + Experimental Spirit
120%
*May exceed 100%
Systems-Level Strategy
95%
Cross-Platform Execution (Digital + Spatial)
90%
Multidisciplinary Collaboration
85%
Accessibility-First Mindset
80%
Storytelling Across Mediums
75%
Chaos Navigation (NYC Certified)
70%
Professional Evolution
A snapshot of my trajectory from craft-specialist to design-leader:
Foundations: Honing the fundamentals of editorial, fashion, and brand identity.
Expansion: Navigating high-pressure sports and media landscapes through large-scale campaigns.
Leadership: Directing multi-platform product design and complex experiential systems.
Current Mandate: Defining the future of technology through accessibility-forward products and live, tech-driven storytelling.
Contains No:
  • Dull Moments
  • Generic Ideas
  • Ego-Based Design Decisions
Footnote:
*The % values listed above represent the unique composition of Jonathan Siberon and contribute to a successful, innovative, and inclusive workplace.
Not intended to replace general nutritional advice, but may lead to improved team morale, creative breakthroughs, and spontaneous collaboration.

Personal Facts‍

• I’m deeply curious and constantly experimenting, new tools, new mediums, new ways of thinking

• I believe constraints often lead to the strongest creative breakthroughs

• I’m known for staying calm and solutions-focused in high-pressure environments

When I’m Not Designing

You’ll usually find me exploring new cities, attending live events, experimenting with emerging tech, or diving into creative side projects that blur the line between digital and physical experiences. I’m inspired by architecture, music, human behavior, and anything that reimagines how people connect with the world around them.

Starting a new project?

Accepting projects for 2026
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