About me

Great design should be invisible in its utility, yet unforgettable in its impact.

Creative Director | product & Brand Experience Designer

I build brand and product ecosystems that bridge the gap between complex technology and emotional resonance. For 10+ years, I’ve led design strategy for startups and global icons, ensuring that innovation is inclusive by design and every experience serves a strategic purpose.

10+
70+
30+
YEARS
PROJECTS
CLIENTS
key industries
Entertainment & Media
Sports & Culture
Wellness & Lifestyle
Technology & AI
I bring a cross-pollinated perspective to every engagement, leveraging insights from one vertical to disrupt another.

Professional Evolution

PROFESSIONAL EVOLUTION
Desktop shows all phases. Tablet & mobile collapse into one dropdown-driven panel.
2026–2022
Creative Leadership Era
Creative Director / Head of Design
Strategy Systems Accessibility AI
What changed: broader ownership — setting vision, building frameworks, directing teams, shipping outcomes.
2021–2018
Product + Brand Builder Era
Product Designer / Art Director
UX/UI Prototyping Campaigns Storytelling
What changed: deep craft + systems thinking — designing end-to-end experiences with narrative + intent.
2017 & Before
Foundation Era
Senior Graphic Designer
Brand Editorial Digital/Print Production
What changed: taste + execution — mastering composition, typography, visual systems, and speed.
2026–2022
Creative Leadership Era
Creative Director / Head of Design
Strategy Systems Accessibility AI
What changed: broader ownership — setting vision, building frameworks, directing teams, shipping outcomes.
 Core Competencies

WHAT I BRING TO THE TABLE

How I bridge the gap between business goals and user needs:
Empathetic Designer
Putting users first, understanding their needs, and crafting inclusive experiences.
Brand Synthesis
Balancing artistic vision with business objectives to deliver results that matter.
Rapid Executor
Transforming abstract strategy into high-fidelity, testable assets that de-risk decision-making.
x-func. Innovation
Transforming high-level ideas into resonant user experiences through tight integration with cross-functional teams and stakeholders.

About Me

Personal Facts

I’m deeply curious and constantly experimenting with new tools, new mediums, and new ways of thinking.

I believe constraints often lead to the strongest creative breakthroughs.

I’m known for staying calm and solutions-focused in high-pressure environments.

Me Time

You’ll usually find me exploring new cities, attending live events, experimenting with emerging tech, or diving into creative side projects that blur the line between digital and physical experiences. I’m inspired by architecture, music, human behavior, and anything that reimagines how people connect with the world around them.

Jonathan Siberon

Thinking outside the box

I build brand and product ecosystems that bridge the gap between complex technology and emotional resonance. For 10+ years, I’ve led design strategy for startups and global icons, ensuring that innovation is inclusive by design and every experience serves a strategic purpose.

Let's Collab!

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* Ingredients: Strategy, Design, Accessibility, Motion, Build-ready Execution.
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