MAC Cosmetics

An experiential retail campaign connecting in-store engagement with social amplification to drive product discovery and sales.

Industry

Industry: Media • Marketing

Role
Art Director • Experiential Designer
TIMELINE
2017-2018
Objective The Challenge The Strategy Impact & Outcome Whats Next Contact

Objective

Develop campaign-ready creative that amplifies product storytelling through bold visuals and strong brand consistency. I focused on striking compositions and a premium aesthetic that works across digital and marketing touchpoints. The goal was to create attention-grabbing design that still feels unmistakably MAC.

The Challenge

MAC Cosmetics needed seasonal campaigns that moved beyond static displays—creating immersive retail moments that captured attention, encouraged interaction, and translated physical engagement into measurable commercial impact.
01
indentify
Translating brand storytelling into tactile, in-person experiences.
02
Brand
Encouraging organic social sharing without feeling forced.
03
Adjust
Supporting product discovery while maintaining brand consistency.

The Strategy

The Strategy: The approach positioned experiential design as the connector between brand expression, customer engagement, and digital visibility.
01
OBVERSE
A proven methodology for transforming complex challenges into clear, confident decisions.
02
DISCOVER
Designing visually bold, interactive in-store activations Creating environments optimized for exploration, dwell time, and sharing
03
EMPATHIZE
Aligning physical retail experiences with digital and social campaign narratives
04
VALIDATE
Ensuring each activation functioned as both a shopping moment and a brand statement
05
DEPLOY
The experience was crafted to feel immediate, expressive, and culturally relevant.

Impact & Outcome

Increased in-store engagement, supported product sales, and extended campaign reach through organic social media amplification.

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Brand GuideCase Studies
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WHAT I WOULD DO.

Integrate lightweight digital touchpoints that extend in-store experiences into post-visit engagement, reinforcing brand connection beyond the retail environment.

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PROJECT INFO

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* Ingredients: Strategy, Design, Accessibility, Motion, Build-ready Execution.
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