HBO • Warner Bros Discovrey

A digital archival experience transforming legacy storytelling into an interactive, modern platform for global audiences.

Industry

Industry: Tech • Media

Role
Senior Product Designer • Art Director
TIMELINE
2018–2022
Objective The Challenge The Strategy Impact & Outcome Whats Next Contact

Objective

Design product experiences that strengthen engagement in a streaming environment, balancing storytelling, discovery, and usability at scale. I focused on UX patterns and high-fidelity UI that supported evolving content formats and user behaviors. The goal was to deliver intuitive, polished experiences that make it easier to find—and stay with—great stories.

The Challenge

HBO Max sought to modernize how iconic content and editorial narratives were presented, without losing the cultural weight and integrity of its legacy storytelling.
01
indentify
Balancing editorial authority with interactive design.
02
Brand
Designing for diverse global audiences.
03
Adjust
Maintaining brand consistency across platforms.

The Strategy

The solution focused on blending editorial storytelling with intuitive digital experiences.
01
OBVERSE
A proven methodology for transforming complex challenges into clear, confident decisions.
02
DISCOVER
Creating scalable templates for evolving content keynotes.
03
EMPATHIZE
Prioritizing clarity, accessibility, and performance.
04
VALIDATE
Collaborating cross-functionally with editorial and engineering teams
05
DEPLOY
The work ensured stories remained powerful, relevant, and discoverable.

Impact & Outcome

Delivered an editorial-driven digital experience that elevated content engagement while preserving HBO’s storytelling legacy.

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WHAT I WOULD DO.

Explore deeper interactive editorial formats that allow audiences to navigate archives through thematic, character-driven, or cultural lenses rather than linear timelines.

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PROJECT INFO

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* Ingredients: Strategy, Design, Accessibility, Motion, Build-ready Execution.
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