Getty Images

Art-directed campaign systems translating editorial storytelling into scalable visual marketing assets.

Industry

Industry: Media • Marketing

Role
Art Director • Visual Designer
TIMELINE
Campaign-Based / Multi-Phase
Objective The Challenge The Strategy Impact & Outcome Whats Next Contact

Objective

Design brand-forward creative that supports fast storytelling across a content-rich platform and global audience. I focused on clean, high-impact composition that elevates imagery while keeping layouts functional and scalable. The goal was to make the work feel editorial, premium, and instantly legible.

The Challenge

Getty Images needed campaign visuals that elevated editorial storytelling while remaining flexible enough to support diverse marketing and commercial use cases.
01
indentify
Maintaining clarity and hierarchy across content-heavy imagery.
02
Brand
Supporting multiple campaign formats and channels.
03
Adjust
Balancing expressive storytelling with brand consistency.

The Strategy

The approach centered on art direction as a system, using visual hierarchy, composition, and narrative framing to guide attention and meaning.
01
OBVERSE
A proven methodology for transforming complex challenges into clear, confident decisions.
02
DISCOVER
A proven methodology for transforming complex challenges into clear, confident decisions.
03
EMPATHIZE
Ensuring copy, video, and graphics worked cohesively.
04
VALIDATE
Maintaining editorial credibility while supporting commercial goals across various cultures.
05
DEPLOY
The result was a visual language that felt intentional, expressive, and scalable.

Impact & Outcome

Delivered campaign systems that strengthened brand storytelling while supporting flexible, multi-channel marketing execution

Coming Soon...
Brand GuideCase Studies
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WHAT I WOULD DO.

Introduce more dynamic storytelling frameworks that adapt editorial narratives across emerging platforms without diluting visual clarity or brand authority.

Next

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Accepting projects for 2026

PROJECT INFO

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* Ingredients: Strategy, Design, Accessibility, Motion, Build-ready Execution.
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