DKNY

Spring / Summer 2017 apparel designs translating DKNY’s urban identity into wearable, seasonal fashion.

Industry

Industry: Fashion • Retail • Production

Role
Graphic Design • Apparel Designer
TIMELINE
2017
Objective The Challenge The Strategy Impact & Outcome Whats Next Contact

Objective

Create a seasonal graphic apparel line that translates brand identity into wearable storytelling. I designed a cohesive set of graphics that could scale across product types while staying on-brand and trend-aware. The goal was to deliver designs that feel retail-ready, recognizable, and culturally current.

The Challenge

The Spring / Summer 2017 collection required apparel that captured DKNY’s urban energy while remaining seasonally relevant, wearable, and commercially viable across retail channels. Key challenges included:
01
indentify
Balancing expressive graphics with wearability and production needs.
02
Brand
Aligning apparel design with Spring / Summer campaign direction.
03
Adjust
Supporting retail presentation and merchandising strategy.

The Strategy

The approach positioned apparel as the primary storytelling medium, where graphics, typography, and garment treatments carried the brand narrative directly onto the product.
01
OBVERSE
A proven methodology for transforming complex challenges into clear, confident decisions.
02
DISCOVER
Designing seasonal garment graphics inspired by urban culture and movement.
03
EMPATHIZE
Aligning apparel concepts with Spring / Summer campaign themes
04
VALIDATE
Collaborating with production teams to support scale and retail readiness
05
DEPLOY
The collection was designed to feel fresh, expressive, and unmistakably DKNY.

Impact & Outcome

Apparel collection that reinforced retro brand identity and supported retail and campaign execution.

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WHAT I WOULD DO.

Expand the apparel system into limited-run capsules informed by cultural moments, allowing collections to respond more fluidly to urban trends and lifestyle shifts.

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* Ingredients: Strategy, Design, Accessibility, Motion, Build-ready Execution.
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